It is estimated that there are more than 20 million e-commerce websites on the Internet. Furthermore, approximately 90% of all purchases are expected to be conducted on these online platforms by the next 15-20 years. Therefore, SEO is the most crucial component of any website, particularly true for eCommerce sites.
Online shoppers typically use search engines to find the product they need when they shop. Many shoppers do not choose one specific eCommerce platform over another. Therefore, your e-commerce website must appear on the search engines’ first page. As a result, it becomes visible before the other competing sites in your niche. It allows for increased traffic and conversions. An ecommerce SEO agency can also assist you in achieving this goal.
In the meantime, if your website does not rank high on search engine results, then it is of no value. So let’s look at some of the SEO strategies for ensuring the success of your e-commerce website.
Finding relevant and optimized keywords
As far as eCommerce SEO is concerned, keywords are the most significant factor. In this regard, you should be cautious and attentive when seeking out keywords for your eCommerce platform. You should select keywords that are closely related to the products you offer. To properly use a keyword for a particular product or category, you must consider certain factors. Several factors are relevant here, including traffic volume, cost-per-click, user intent when they use that keyword, etc. An ecommerce SEO agency can help you gather keyword ideas by analyzing your competitors’ websites.
Develop easy-to-use website architecture
In Ecommerce, the architecture of the site relates to the navigational process. It refers to how a website is organized into categories or products. It should be simple and easy to access for users and search engines alike. You can achieve this through the assistance of an ecommerce solutions company. One fundamental rule needs to be kept in mind when developing your website’s architecture. As a general rule, each product page should only take three (or fewer) clicks to reach from the homepage.
Focus on on-page search engine optimization
The On-Page SEO of a website has always played an essential role in determining its ranking in search engine results. When it comes to eCommerce sites, on-page SEO refers to optimizing product and category pages. Therefore, on-page SEO plays a vital role in ranking higher for the targeted keywords and getting relevant traffic and conversions.
However, it is worth noting that on-page SEO techniques for an eCommerce site are somewhat similar to those of any other website. However, you must take some additional steps into account. Below are a few of the primary on-page SEO techniques employed by an ecommerce SEO agency:
- Ensure that the Meta titles and descriptions are optimized.
- Create URLs that are short and keyword-rich.
- Include the main and LSI keywords in product descriptions.
- Implement Schema Markup.
- Create internal links, etc.
However, you can further enhance your results by using authentic, informative, high-quality images and infographics. You shouldn’t only focus on ranking well in search engines when you do on-page SEO for your commerce site. The user experience should also be taken into consideration by your company. Your customers will return to your site if they have a positive user experience. It is what most reliable ecommerce solutions company strives to achieve.
Ensure that each product description is unique
Ensuring that you have a unique product description is one of the most underrated aspects of eCommerce SEO. Furthermore, this can be justified since e-commerce websites typically have a wide variety of products with similar characteristics. As a result, creating a customized product description is pretty challenging. However, the same description leads to issues of content duplication, which negatively impact your website ranking. The result is a decrease in traffic and conversion rates. Hence, it becomes increasingly important to create a product description that is both compelling and unique. Following are a few ideas to assist you with your product description:
- Write product descriptions that are approximately 1,000 words in length.
- Repeat the primary keyword 3-5 times in the description.
- Ensure that the LSI keywords are placed appropriately (without overcrowding).
- Use modifiers such as “Buy,” “Sale,” and keywords that have a high click-through rate, such as “50% OFF,” “Free Shipping, “etc.
- Highlight the product’s specifications and key features.
Do not copy the description of another website. It may not only put you at a disadvantage in regards to SERP ranking but may also undermine your trust factor with your audience. You may also wish to engage your site’s users by asking them to provide product reviews or service reviews.
A reliable ecommerce solutions company employs these SEO strategies to increase the ranking of a website. It can assist you to rank higher in the search engine results pages, which will lead to more traffic and better conversions. Take advantage of every opportunity and do everything to dominate the eCommerce market.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.